How would you feel if you purchased items from an online store and become a cybercrime victim? When you check your account, you find it is empty. Or else, you receive a text stating you have paid for goods in a particular online shop that is in another country and you do not recognize it. This situation would be heartbreaking. The fear of falling into the hand of fraudsters is universal. Customers are refraining from buying online. You need to prioritize security when selecting a B2B e-commerce platform. But why should security be your priority? Here are 3 reasons:
It is the pillar in your SEO ranking
The ultimate desire of any webpreneur is appearing on the first page on good. In particular, many webpreneurs would celebrate when their sites appear at the top positions of the search results. When this is the case, you are sure of more sales and reduced marketing costs. However, this does not happen through magic. You must win the online visitors trust. Security has a role in this aspect. If your site has many cases of frauds, Google and other search engines will act. The purpose of this engines is offering reliable results to their users. Hence, if your online store is insecure, you lose reliability and better ranking.
Better online reputation
Your B2B e-commerce platform has an influence on your online reputation. If you operate your business on a secure platform, you will have peace of mind. Your customer will be loyal as they are certain that their data is secure. Also, they will recommend their peers to your store.
On the other hand, a cyber-attackhas a regrettable consequence on your e-commerce business. Considering you are dealing with other businesses, when such a thing occurs, you will lose current and prospective customers. Also, your reputation will fade as no client will take the risk of purchasing on a suspicious site. Hence, if you want a solid online reputation, pay attention to the platform security.
The foundation of customer trust
Customer trust is the power gear to winning the online competition. As you are aware, virtual competition is at its peak in this era. The number of customers you are controlling or the size of your customer database determines your position. When you anchor your retail business on the B2B e-commerce platform that is insecure, you will lose customer trust. Hence, security is the key to your customer trust.